Virginia Power Update to the Legislative Transition Task Force on its Retail Access Pilot Program
David F. Koogler, Project Manager
June 13, 2000
Phase I Geographic Area and Participation Levels
Residential, small and intermediate-sized business and church and synagogue customers in:
- Counties of Chesterfield, Hanover and Henrico
- The City of Richmond
- The Town of Ashland
Large commercial and industrial customers throughout Virginia Power’s service territory
Customers Class |
Eligible Customers |
Participation Levels |
| Residential |
312,000
|
33,000
|
| Small Business |
25,300
|
2,100
|
| Intermediate Business |
6,100
|
450
|
| Church and Synagogue |
400
|
30
|
| Large Comm. and Ind. |
2,000
|
43*
|
| Totals |
345,900
|
35,623
|
* Estimated; to be determined by lottery
Phase II Expansion
Residential, small and intermediate-sized business and church and synagogue customers in:
- County of Fairfax
- The City of Fairfax
- The Towns of Clifton, Herndon, Reston and Vienna
Large commercial and industrial customer participation limits will be doubled
|
Additional
|
Additional Participation Levels |
Cumulative Participation Levels |
| Residential |
310,312
|
33,000
|
66,000
|
| Small Business |
21,847
|
2,100
|
4,200
|
| Intermediate Business |
5,528
|
450
|
700
|
| Church and Synagogue |
147
|
30
|
60
|
| Large Comm. and Ind. |
|
43*
|
86*
|
| Totals |
337,834
|
35,623
|
71,046
|
* Estimated; to be determined by lottery
A Two-step Process for Customers
Step 1
- Volunteer with Virginia Power
- Receive information on how to shop
- Account information released to licensed suppliers
Step 2
- Customer picks supplier of choice
- Supplier notifies Virginia Power of switch request
Timeline for Implementation
Other Virginia Power Retail Access Pilots
Discussion underway to develop and implement Non-jurisdictional Retail Access Pilots with a projected start date of January 1, 2001
Customer Class |
Pilot Size |
Competitive kWh |
| Virginia Municipal League and Virginia Association of Counties |
55 Megawatts |
117,000,000 |
Commonwealth of Virginia |
10 Megawatts |
62,000,000 |
Pilot Expectations Need to be Realistic
- Pilot differs from Full Open Access
- Price to Compare for Pilot only
- Significant Supplier interest
- Affiliated supplier will participate
- Success not measured by customers switching
- Goal is to test processes and systems and to create awareness and interest
Consumer Education Campaign
Newspaper Ads
Outdoor Billboards
Movie Theaters
Internet Banner
Volunteer Package
Participant Handbook
